21 Oct Tyla’s first jewellery collab – A charm with a story

The Grammy-winning star just dropped a Pandora charm that celebrates her “Tygers” — and it’s giving style with meaning.

Picture: Pandora

The highlight of the collab is the Tyla Tyger Charm, a limited drop she helped design herself. One side has her signature, the other a tiger, repping her fanbase, the “Tygers.” It’s not just cute jewellery, it’s a way for fans to wear their love for her.

For Tyla, the project is deeply personal. She’s spoken about growing up in Johannesburg, where she and her sisters would bead bracelets with their mom. That memory of creating jewellery as a way to connect and express themselves carries into this moment, only now on a global stage. Pandora gave her space not just to model the brand but to shape it, and she delivered with her own styling edit, Styled by Tyla, filled with bold stacks, mixed metals, and layered looks that mirror her fearless fashion sense.

Picture: Pandora

What makes this drop different is the authenticity. Tyla didn’t just put her name on it — she helped design it, made it about her fans, and brought her story into the mix. For South Africans, it’s a proud moment to see one of our own front a global jewellery campaign. For Pandora, it’s a chance to reach a new generation who see jewellery not as decoration but as storytelling.

Tyla’s first collab with Pandora proves that when fashion meets meaning, it hits harder. And for her fans, the charm is more than a collectible. It’s a piece of Tyla herself.